Crescent Rose is a metaphysical brand rooted in intuition and spiritual connection. I developed a visual identity that reflects this essence, creating a logo featuring a moon and pendulum—symbols of guidance and mysticism. The branding balances clean, modern design with intentional, symbolic meaning. This project focused on building a cohesive brand experience through logo design, a logo intro video, packaging, product guides, and app design. We finalized the project by pitching the complete concept to the client through a PowerPoint presentation.

Tools used to create this:  Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe XD.